Meet BILY
Our
Story
BILY stands for Because I Love You—a simple phrase that became a personal promise. After losing my mom to cancer, I found myself searching for something steady. In the quiet that followed, I turned to the grounding power of plants and ritual. BILY became my way of sharing the kind of love she gave so freely—with myself, and now, with others. What began as a way to heal became something deeper: a collection of tools to help others reconnect to themselves, even in life’s most uncertain seasons.
BILY isn’t just skincare—it’s soul care. Every product is crafted to support your body, calm your mind, and honor your inner world. We use only what’s needed: purposeful, plant-based ingredients, ethically sourced and blended with intention. Because your skin deserves the same mindfulness we give to what we eat, how we rest, and who we love. Each formula is a small act of care, designed to turn daily routines into meaningful rituals.
From my hometown in Michigan to wherever you are, BILY is an offering of love, sustainability, and softness. Our packaging is compostable or recyclable, and our pricing is intentionally accessible—because I believe care shouldn’t be a luxury reserved for few. BILY is a brand, yes. But more than that, it’s a belief: that when we care for ourselves deeply, we create space to live more fully.
You deserve that.
BILY- made, Because I Love You.